Dashing Tweeds is Britain’s latest tweed textile company. Opening up a contemporary arena for a classic quality fabric, Dashing Tweeds has created a range of tweeds for the 21st century, designed by photographer Guy Hills and weaver Kirsty McDougall.

The Urban Tweeds range is inspired by the colours of London, from the wet pavements of Piccadilly to the green parks of St. James’. For colour fidelity samples of double yellow-lines and red routes were chiselled up and replicated to produce the yarn shades of the city.

The Poaching Tweeds range is no less distinctive, dressing up the innovative concept of beautiful tweed for a well-groomed night out. The tweed to play in is the Sporting Tweeds range. Appealing to the dandy of either sex; it adds panache to any sporting activity. Capturing the urban zeitgeist in a fabric, select tweeds across each range have been designed as Lumatwill^TM. A unique weave of wool worsted and reflective yarn, Lumatwills^TM appear by day only in their smart combination of colours. By night, under illumination, hidden reflective lines shine out, offering an inventive and stylish solution to attire for the pedestrian, cyclist or scooter rider.

To re-fashion tweed for our time, Dashing Tweeds is now offering ready to wear garments as well as fabric for bespoke items. The Scooter Coat, designed by cutter Russell Howarth is based on the Household Cavalry greatcoat. The Scooter Coat is stylish and warm in the daytime and, at night, reflective and water repellent, providing a safe and elegant coat perfectly suited to the requirements of today’s urban environment. The Scooter Coat costs £850. We also have the stylish capes for men and women created by award winning designers, and made on Savile Row. A range of hats is coming soon, see the blog. The ever-increasing Dashing Tweeds fabric range is available direct from Guy Hills at or 07831 548 068, and from selected tailors around the country.